Marcus Appleton: Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation.. Reply (4 days ago)

Marcus Appleton: Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why! Reply (5 days ago)

Marcus Appleton: Give your recipients access to a preference centre, where they can specify desired content, format, frequency, channels etc Reply (5 days ago)

Marcus Appleton: Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency Reply (6 days ago)

Marcus Appleton: Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc Reply (9 days ago)

Marcus Appleton: Email recipients are now looking more for messages that are like conversations, rather than marketing promo/sales pitches! Reply (10 days ago)

Marcus Appleton: An email needs to be more than relevant & timely, it must ooze with perceived real value, sufficient to stimulate the desired response... Reply (11 days ago)

Marcus Appleton: Don't get completely distracted by the latest trends & exciting innovations in email, first ask - are we getting the basics right? Reply (12 days ago)

Marcus Appleton: •Transactional emails – great potential to up sell and cross sell, not just with order confirmations, but other service based emails as well Reply (13 days ago)

Marcus Appleton: Use snippets of discussions taking place within your social network in email campaigns, user generated content results in high engagement... Reply (16 days ago)

Marcus Appleton: Actively participate & add value within your target audience's social space, then as a trusted source, engagement & opt-in lists will grow.. Reply (17 days ago)

Marcus Appleton: Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives! Reply (18 days ago)