Marcus Appleton: With transactional emails don't just focus on the next sale, but on building a long term relationship, and on generating referrals Reply (77 days ago)

Marcus Appleton: Transactional emails = great opportunity - up or cross sell, offer on next purchase, ask for revew, send feedback survey, build relationship Reply (79 days ago)

Marcus Appleton: Use transactional emails - they normally have the highest open rates (75% or more) Reply (82 days ago)

Marcus Appleton: Use behaviour based triggers - if a user has viewed product, read reviews, added to cart or wishlist etc, then send email to close the sale Reply (82 days ago)

Marcus Appleton: Use event based triggers, plus get timing right - too quick and you are in danger of appearing like big brother, too slow opportunity missed Reply (84 days ago)

Marcus Appleton: Use date based triggered emails, linking in with your customer lifecycle. Where do you want to take them next? No magic formular, so test! Reply (85 days ago)

Marcus Appleton: Harness the benefits of marketing automation in email marketing by using triggered campaigns - based on events, timing, behaviour etc Reply (86 days ago)

Marcus Appleton: Your web analytics should report on your most visited web pages, use that data to drive decisions on email campaign content, offers, CTA's Reply (105 days ago)

Marcus Appleton: Place a 'add to address book' reminder above the fold in your email templates, to capture those who have not already done this Reply (106 days ago)