Marcus Appleton: Intelligent inboxes in gmail, hotmail & yahoo - means better segmentation & targetting is more important than ever! Reply (5 days ago)

Marcus Appleton: Welcome emails are such a great opportunity, yet is a simple confirmation and thank you for subscribing message engaging? I rest my case... Reply (34 days ago)

Marcus Appleton: List churn = subscribers lost to hard bounces, unsubscribes , or spam complaints - on average can be 20-30% p.a. - are you measuring yours? Reply (41 days ago)

Marcus Appleton: How often should we send emails? As often as you have something to say of real value and relevance - that maybe only once a month or less Reply (51 days ago)

Marcus Appleton: Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet Reply (68 days ago)

Marcus Appleton: Make it as easy & quick to opt out as to opt in Reply (77 days ago)

Marcus Appleton: With transactional emails don't just focus on the next sale, but on building a long term relationship, and on generating referrals Reply (77 days ago)

Marcus Appleton: Transactional emails = great opportunity - up or cross sell, offer on next purchase, ask for revew, send feedback survey, build relationship Reply (79 days ago)

Marcus Appleton: Use transactional emails - they normally have the highest open rates (75% or more) Reply (82 days ago)

Marcus Appleton: Use behaviour based triggers - if a user has viewed product, read reviews, added to cart or wishlist etc, then send email to close the sale Reply (82 days ago)

Marcus Appleton: Use event based triggers, plus get timing right - too quick and you are in danger of appearing like big brother, too slow opportunity missed Reply (84 days ago)

Marcus Appleton: Use date based triggered emails, linking in with your customer lifecycle. Where do you want to take them next? No magic formular, so test! Reply (85 days ago)

Marcus Appleton: Harness the benefits of marketing automation in email marketing by using triggered campaigns - based on events, timing, behaviour etc Reply (86 days ago)

Marcus Appleton: Your web analytics should report on your most visited web pages, use that data to drive decisions on email campaign content, offers, CTA's Reply (105 days ago)

Marcus Appleton: Place a 'add to address book' reminder above the fold in your email templates, to capture those who have not already done this Reply (106 days ago)

Marcus Appleton: In your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive, plus images dislay Reply (107 days ago)

Marcus Appleton: How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book Reply (112 days ago)

Marcus Appleton: Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc Reply (113 days ago)

Marcus Appleton: Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc Reply (114 days ago)

Marcus Appleton: Maintain good list hygiene is also key to deliverability - correct or remove known hard bounces, mis-spellings, junk addresses etc Reply (118 days ago)