Use of video in Email Marketing - where are we at?

Marcus Appleton — Fri, 03 Sep 2010 10:33:09 +0100

Grant Crowell of ReelSEO interviews Mari Strom, Director of Marketing, GGO and former eMarketing Manager, Holland America, who spoke on the panel, "Integrating Video into Your Email Marketing Strategy," at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Mari shared some of the best practices for doing video in email marketing and integration of video into retail emails, experiences on the agency side and the client side, tips for what to do and what not to do, and the obvious question: Is video in emails really "video?"

Intelligent inboxes in gmail, hotmail and yahoo - means better segmentation and targetting is more important than ever!

Marcus Appleton — Fri, 03 Sep 2010 10:20:39 +0100

Intelligent inboxes in gmail, hotmail & yahoo - means better segmentation & targetting is more important than ever!

Socially connected maybe, but what about valued relationships with your subscribers?

Fri, 03 Sep 2010 10:13:20 +0100

Stephanie Miller looks at this issue, and provides some suggestions to boost engagement

Using split or A/B testing in Email Campaigns

Marcus Appleton — Thu, 05 Aug 2010 10:53:44 +0100

Brief introduction to split testing and how it can be used within email marketing

Welcome emails are such a great opportunity, yet is a simple confirmation and thank you for subscribing message engaging? I rest my case...

Marcus Appleton — Thu, 05 Aug 2010 10:43:56 +0100

Welcome emails are such a great opportunity, yet is a simple confirmation and thank you for subscribing message engaging? I rest my case...

Three Ways to Get the Most From Triggered Messages

Thu, 05 Aug 2010 10:33:17 +0100

Examples of email marketing automation can really work, but be warned, you can't set it up and then just forget about it. You need to monitor and constantly adapt to get the best results.

Images or text based email? The pro's and con's

Marcus Appleton — Thu, 29 Jul 2010 09:06:40 +0100

Different people respond to different stimulus - what balance of images and text should I go for?

3 Steps to Grow Your B2B E-mail List More Effectively (ClickZ)

Thu, 29 Jul 2010 08:56:13 +0100

"B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren't large enough to drive the volume of leads their sales organization needs" - this article looks at how to address that issue.

List churn = subscribers lost to hard bounces, unsubscribes , or spam complaints - on average can be 20-30% p.a. - are you measuring yours?

Marcus Appleton — Thu, 29 Jul 2010 08:50:50 +0100

List churn = subscribers lost to hard bounces, unsubscribes , or spam complaints - on average can be 20-30% p.a. - are you measuring yours?

Welcome email best practices – and how their use can strengthen list retention and sales

Marcus Appleton — Mon, 19 Jul 2010 14:00:42 +0100

An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.

How often should we send emails? As often as you have something to say of real value and relevance - that maybe only once a month or less

Marcus Appleton — Mon, 19 Jul 2010 13:49:48 +0100

How often should we send emails? As often as you have something to say of real value and relevance - that maybe only once a month or less

What are smart email marketers doing to get ready for the mobile revolution?

Mon, 19 Jul 2010 12:48:12 +0100

No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are "on-the-go."

Includes some pro-active steps to get ready for this.

Five Missed Opportunities for Acquiring E-Mail Subscribers

Fri, 02 Jul 2010 12:49:40 +0100

Looks at some of the less obvious opportunities to build your email subscribers.

Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet

Marcus Appleton — Fri, 02 Jul 2010 12:44:28 +0100

Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet

Email testing (Email Insider Summit 2009)

Marcus Appleton — Fri, 02 Jul 2010 12:36:51 +0100

Looks at what some top email marketers are doing in terms of effective testing.

Truncation traps: 3 more subject line lessons

Wed, 23 Jun 2010 18:15:04 +0100

A few things to watch out for when deciding on subject lines

Make it as easy and quick to opt out as to opt in

Marcus Appleton — Wed, 23 Jun 2010 18:08:48 +0100

Make it as easy & quick to opt out as to opt in

The Future of Social/E-Mail Integration - eMarketer

Wed, 23 Jun 2010 18:05:18 +0100

An update on how we as email marketers are doing in terms of using social media and email together.

With transactional emails don't just focus on the next sale, but on building a long term relationship, and on generating referrals

Marcus Appleton — Wed, 23 Jun 2010 17:59:00 +0100

With transactional emails don't just focus on the next sale, but on building a long term relationship, and on generating referrals

Tracking revenue from email campaigns

Marcus Appleton — Wed, 23 Jun 2010 17:45:42 +0100

Looks at 2 ways of tracking revenue from an email...

Do Pretty Girls Read E-mail?

Mon, 21 Jun 2010 18:36:33 +0100

Are we trying too hard with our email subject lines & content?

Transactional emails = great opportunity - up or cross sell, offer on next purchase, ask for revew, send feedback survey, build relationship

Marcus Appleton — Mon, 21 Jun 2010 18:24:56 +0100

Transactional emails = great opportunity - up or cross sell, offer on next purchase, ask for revew, send feedback survey, build relationship

Four Missed Opportunities for Acquiring E-mail Subscribers

Fri, 18 Jun 2010 11:37:02 +0100

Are you capturing new opt-in email subscribers at every opportunity?

Use transactional emails - they normally have the highest open rates (75% or more)

Marcus Appleton — Fri, 18 Jun 2010 11:32:25 +0100

Use transactional emails - they normally have the highest open rates (75% or more)

Use behaviour based triggers - if a user has viewed product, read reviews, added to cart or wishlist etc, then send email to close the sale

Marcus Appleton — Fri, 18 Jun 2010 11:23:56 +0100

Use behaviour based triggers - if a user has viewed product, read reviews, added to cart or wishlist etc, then send email to close the sale

Use event based triggers, plus get timing right - too quick and you are in danger of appearing like big brother, too slow opportunity missed

Marcus Appleton — Wed, 16 Jun 2010 13:54:20 +0100

Use event based triggers, plus get timing right - too quick and you are in danger of appearing like big brother, too slow opportunity missed

Smartphone sales and statistics

Wed, 16 Jun 2010 13:50:28 +0100

Useful summary of stats as email marketers plan for the mobile revolution!

Mobile email: smartphone numbers and market share

Tue, 15 Jun 2010 11:19:51 +0100

The mass adoption of smartphones and what it means for email marketers.

Use date based triggered emails, linking in with your customer lifecycle. Where do you want to take them next? No magic formular, so test!

Marcus Appleton — Tue, 15 Jun 2010 11:11:46 +0100

Use date based triggered emails, linking in with your customer lifecycle. Where do you want to take them next? No magic formular, so test!

Is email surviving the times?

Marcus Appleton — Tue, 15 Jun 2010 11:05:57 +0100

MediaPost posted this video of this session at the latest Email Insider Summit - about 30 minutes. Seeks to answer the question "Is email surviving the times?" and looks at the latest trends.

Tread Carefully With Social Networking in E-mail - ClickZ

Mon, 14 Jun 2010 11:32:48 +0100

Some cautionary words on implementing social networking within email - a useful counter balance to lots of content on this subject.

Harness the benefits of marketing automation in email marketing by using triggered campaigns - based on events, timing, behaviour etc

Marcus Appleton — Mon, 14 Jun 2010 11:26:02 +0100

Harness the benefits of marketing automation in email marketing by using triggered campaigns - based on events, timing, behaviour etc

The battle between social media and email - or should that read the 'convergence between' ?

Marcus Appleton — Thu, 03 Jun 2010 18:18:02 +0100

Range of stats and quotes to get you thinking...

5 myths about email subject lines

Wed, 26 May 2010 14:24:18 +0100

Challenges and throws new light on normal assumptions about subject lines...

Your web analytics should report on your most visited web pages, use that data to drive decisions on email campaign content, offers, CTA's

Marcus Appleton — Wed, 26 May 2010 14:09:22 +0100

Your web analytics should report on your most visited web pages, use that data to drive decisions on email campaign content, offers, CTA's

3 Tactics for Getting Safelisted with Your Subscribers

Tue, 25 May 2010 13:50:17 +0100

Short article with a couple of tips to maximise the number of your recipients who safelist your send address...

Place a 'add to address book' reminder above the fold in your email templates, to capture those who have not already done this

Marcus Appleton — Tue, 25 May 2010 13:44:23 +0100

Place a 'add to address book' reminder above the fold in your email templates, to capture those who have not already done this

Tips on how to get your email into the inbox!

Marcus Appleton — Mon, 24 May 2010 10:24:08 +0100

By following a few simple practices, you can take some easy steps to maximise the likelihood of reaching your audience.

In your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive, plus images dislay

Marcus Appleton — Mon, 24 May 2010 09:34:11 +0100

In your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive, plus images dislay

How to write email subject lines that achieve the most click-through

Marcus Appleton — Wed, 19 May 2010 14:45:00 +0100

In this video interview, copywriting and conversion expert Jeff Sexton offers some tips on writing e-mail subject lines that get the click-through.

For example, Sexton cautions against trying to "sell" with your subject line -- leading with your price or offer, unless they're compelling. Rather, use hooks such as - Encouraging their dreams, Allaying their fears, Justifying their failures...

Should I use Video In Email Marketing?

Wed, 19 May 2010 14:23:33 +0100

Still not recommended, but some tips on what you can do...

How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book

Marcus Appleton — Wed, 19 May 2010 14:18:35 +0100

How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book

As an email marketer, are you ready for the mobile revolution?

Tue, 18 May 2010 12:38:30 +0100

More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready...

Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc

Marcus Appleton — Tue, 18 May 2010 12:32:25 +0100

Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc

Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc

Marcus Appleton — Mon, 17 May 2010 09:40:27 +0100

Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc

Preparing for the future of email marketing?

Thu, 13 May 2010 17:49:11 +0100

Are we really driving our own marketing efforts towards one-to-one marketing communciatons, or is the high ROI of email marketing still making us lazy?

Maintain good list hygiene is also key to deliverability - correct or remove known hard bounces, mis-spellings, junk addresses etc

Marcus Appleton — Thu, 13 May 2010 17:39:27 +0100

Maintain good list hygiene is also key to deliverability - correct or remove known hard bounces, mis-spellings, junk addresses etc

Improving the quality of your email data will actually lead to better deliverability. Use positive opt-in i.e. user has to actively tick box

Marcus Appleton — Tue, 11 May 2010 16:21:30 +0100

Improving the quality of your email data will actually lead to better deliverability. Use positive opt-in i.e. user has to actively tick box

Segmentation and device (e.g. iPad) buyers!

Tue, 11 May 2010 15:59:03 +0100

Jeanniey Mullen shares a few characteristics of device buyers and argues why you should consider them as key targets for your next e-mail campaign...

Effective Email Marketing Call to Actions

Marcus Appleton — Mon, 10 May 2010 12:18:11 +0100

A call to action in an email marketing campaign can be defined by anything that allows the reader to perform an action. The action itself could be: redeeming a coupon code, clicking on a button or text link, or to call a phone number. It is very important call to action’s are clear and easy to find and that the call to action is relative to the motivation provided by the promotion or messaging in the email itself.

Don't ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant and targeted ema ...

Marcus Appleton — Mon, 10 May 2010 10:40:12 +0100

Don't ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant & targeted emails

Test using a modal window, web users don't react as you might think, providing it is simple and quick to say no thanks and close the window

Marcus Appleton — Fri, 23 Apr 2010 16:53:56 +0100

Test using a modal window, web users don't react as you might think, providing it is simple and quick to say no thanks and close the window

What words should we avoid in subject lines?

Thu, 22 Apr 2010 09:49:45 +0100

They ran some tests, the findings of which appear to challenge the conventional thinking - so do ISP's take much notice of subject line content any more?

To increase sign ups test using a call to action modal window - a window that appears on entry, mid visit or on website exit

Marcus Appleton — Thu, 22 Apr 2010 09:42:59 +0100

To increase sign ups test using a call to action modal window - a window that appears on entry, mid visit or on website exit

The social inbox of the future: implications for email marketers

Tue, 20 Apr 2010 16:06:56 +0100

A snippet from the article "The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox"...

To encourage email sign ups, put sign up form above the fold on every web page, plus try offering discounts, or exclusive content...

Marcus Appleton — Tue, 20 Apr 2010 15:51:07 +0100

To encourage email sign ups, put sign up form above the fold on every web page, plus try offering discounts, or exclusive content...

Incorporating Social into Email Marketing

Marcus Appleton — Tue, 20 Apr 2010 14:51:54 +0100

Introduces three primary ways that people use to implement social into their email marketing efforts. They are:

1. Sharing with your network
2. Leveraging as a medium to incentivise current customer base
3. Business model: acquiring customers through referrals

Statement of fact - most website visits are not actively seeking to sign up to your enewsletters etc So you have the task to sell it to them

Marcus Appleton — Fri, 16 Apr 2010 09:55:50 +0100

Statement of fact - most website visits are not actively seeking to sign up to your enewsletters etc So you have the task to sell it to them

Nature of subject lines may change, e.g. in early stages when brand awareness is low, focus on your core product or service and its benefit ...

Marcus Appleton — Thu, 15 Apr 2010 17:54:33 +0100

Nature of subject lines may change, e.g. in early stages when brand awareness is low, focus on your core product or service & its benefits

If you want to encourage customers back, make sure you understand why they left you!

Wed, 14 Apr 2010 20:37:49 +0100

Emailing lost customers is good practice, to gain feedback, seek to win back etc, but make sure you don't make the same mistakes as the example in this short article...

Increase your click to open ratio: try including a website style nav bar, it may not distract as your fear, but actually increase enagement

Marcus Appleton — Wed, 14 Apr 2010 20:30:06 +0100

Increase your click to open ratio: try including a website style nav bar, it may not distract as your fear, but actually increase enagement

When is the Best Time to Send an Email? (eCircle)

Tue, 13 Apr 2010 16:24:23 +0100

A few helpful comments on a much debated topic!

Oh no! Made a mistake in your email campaign? What to do next...

Marcus Appleton — Tue, 13 Apr 2010 16:16:35 +0100

The presenter Jin argues sometimes you can let the mistake pass, on other occasions you must act. Includes tips for an apology email...

If you want to distribute clicks more evenly, change design so that a secondary call to action and associated content is above the fold...

Marcus Appleton — Tue, 13 Apr 2010 15:54:56 +0100

If you want to distribute clicks more evenly, change design so that a secondary call to action & associated content is above the fold...

How many different elements of content are there in your email campaigns? Try reducing, and you may well find that engagement rises...

Marcus Appleton — Fri, 09 Apr 2010 08:27:16 +0100

How many different elements of content are there in your email campaigns? Try reducing, and you may well find that engagement rises...

Monitor when recipients open your emails, and then segment and test sending at similar times...

Marcus Appleton — Fri, 09 Apr 2010 08:22:42 +0100

Monitor when recipients open your emails, and then segment and test sending at similar times...

Using link tracking and progressive profiles to drive greater relevance and in turn deeper engagement

Wed, 07 Apr 2010 15:21:59 +0100

An article that looks at using link tracking and what they call "progressive profiling" (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability.

If you design using tables you can use background colours and areas to make offers and call to actions to stand out, even when images are ...

Marcus Appleton — Wed, 07 Apr 2010 15:08:01 +0100

If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off...

The real importance of from name and subject line testing

Marcus Appleton — Tue, 06 Apr 2010 12:15:39 +0100

Short video, in which Janine Popick, CEO of Vertical Response, reminds us that the from name & subject line are two critical factors that influence the level of engagement with our email campaigns...

Do use ALT tags for images, and don't use bland labels like logo, offer etc, rather be specific and motivate e.g. 25% discount until Frida ...

Marcus Appleton — Tue, 06 Apr 2010 11:57:15 +0100

Do use ALT tags for images, and don't use bland labels like logo, offer etc, rather be specific & motivate e.g. 25% discount until Friday..

Combining the Strengths of Social and E-Mail (eMarketer)

Tue, 30 Mar 2010 14:45:49 +0100

A snippet from the report...

"About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin".

Ask yourself the question, does my email need images and colour? If not, test using a plain text version. Can work well for surveys and e ...

Marcus Appleton — Tue, 30 Mar 2010 14:38:07 +0100

Ask yourself the question, does my email need images & colour? If not, test using a plain text version. Can work well for surveys & events..

What to put on your unsubscribe page?

Marcus Appleton — Mon, 29 Mar 2010 15:24:35 +0100

What do you put on your unsubscribe page? Tamara looks at a couple of good examples...

At least 2 out of every 3 recipients will not have images on by default, so make sure you design your email to work without the images shown

Marcus Appleton — Mon, 29 Mar 2010 15:02:37 +0100

At least 2 out of every 3 recipients will not have images on by default, so make sure you design your email to work without the images shown

You may keep unsubscribers by offering alternative channels such as RSS, twitter, facebook page, mobile etc

Marcus Appleton — Fri, 26 Mar 2010 09:21:28 +0000

You may keep unsubscribers by offering alternative channels such as RSS, twitter, facebook page, mobile etc

To keep hold of subscribers, allow them to choose their preferred frequency...

Marcus Appleton — Thu, 25 Mar 2010 10:14:21 +0000

To keep hold of subscribers, allow them to choose their preferred frequency...

Large spikes in volume, or small, intermittent volume, are causes for possible blocking or delayed delivery by ISP's - try to manage volumes

Marcus Appleton — Wed, 24 Mar 2010 18:21:28 +0000

Large spikes in volume, or small, intermittent volume, are causes for possible blocking or delayed delivery by ISP's - try to manage volumes

When they buy, it's just the start...

Wed, 24 Mar 2010 18:16:31 +0000

Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels...

Top ten features of successful social media marketing and email marketing - Social Email Marketing

Tue, 23 Mar 2010 12:28:59 +0000

Article by Dave Chaffey on how to integrate email marketing and social media...

Also important to maintaining a healthy sender reputation is to quickly process unsubscribe requests, and remove hard bounces...

Marcus Appleton — Tue, 23 Mar 2010 12:19:41 +0000

Also important to maintaining a healthy sender reputation is to quickly process unsubscribe requests, and remove hard bounces...

Using search functionality within email

Marcus Appleton — Tue, 23 Mar 2010 09:14:51 +0000

Learn about how and why you should use search functionality within your e-mail marketing program.

Before making any big change to your email communications, do sample tests, monitor complaints, unsubscribe rates - as may affect reputation

Marcus Appleton — Fri, 19 Mar 2010 12:33:05 +0000

Before making any big change to your email communications, do sample tests, monitor complaints, unsubscribe rates - as may affect reputation

Deliverability is so important - if email does not land in inbox, everything else is academic! Actively monitor your sender reputation

Marcus Appleton — Thu, 18 Mar 2010 18:05:43 +0000

Deliverability is so important - if email does not land in inbox, everything else is academic! Actively monitor your sender reputation

5 Tools to Improve Your Email Marketing (Silverpop)

Wed, 17 Mar 2010 15:29:00 +0000

The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement...

Struggling to gain new email opt-ins? Offer to provide some subscriber only content, be exclusive!

Marcus Appleton — Wed, 17 Mar 2010 15:18:50 +0000

Struggling to gain new email opt-ins? Offer to provide some subscriber only content, be exclusive!

Email budgets, staffing resources and skills - ClickZ Experts

Tue, 16 Mar 2010 09:38:45 +0000

US based study, raises questions as to whether sufficient funds and staffing are invested in Email Marketing, given its proven high ROI...

Promote future email content e.g. don't miss XYZ, check your inbox next Wednesday

Marcus Appleton — Tue, 16 Mar 2010 09:30:09 +0000

Promote future email content e.g. don't miss XYZ, check your inbox next Wednesday

Permission must be re-earned with each email message...

Mon, 15 Mar 2010 17:16:40 +0000

Every email sent is a statement about your brand...

Mon, 15 Mar 2010 17:06:22 +0000

"Every e-mail you send is being evaluated in three ways: as a service statement, a marketing message, and a PR statement about your company" argues Jeanniey Mullen, ClickZ

Email frequency and relationship between email and search marketing (short interview with Dela Quist)

Marcus Appleton — Mon, 15 Mar 2010 16:34:36 +0000

Dela Quist, CEO of Alchemy Worx discusses including email frequency, deliverability, reputation management and the relationship between email and search marketing...

Remember, opt-in permission is not a lifelong licence to communicate; "permission must be re-earned with each message" (Stephanie Miller)

Marcus Appleton — Mon, 15 Mar 2010 16:00:52 +0000

Remember, opt-in permission is not a lifelong licence to communicate; "permission must be re-earned with each message" (Stephanie Miller)

Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation..

Marcus Appleton — Wed, 10 Mar 2010 13:50:34 +0000

Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation..

Email testing - really worth it, or too much hassle?

Wed, 10 Mar 2010 12:52:54 +0000

Why testing is worth the extra effort...good tangible examples of the results that can be achieved...

Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why!

Marcus Appleton — Tue, 09 Mar 2010 16:47:19 +0000

Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why!

Give your recipients access to a preference centre, where they can specify desired content, format, frequency, channels etc

Marcus Appleton — Tue, 09 Mar 2010 16:41:34 +0000

Give your recipients access to a preference centre, where they can specify desired content, format, frequency, channels etc

Email and Customer Reviews

Marcus Appleton — Mon, 08 Mar 2010 15:33:31 +0000

How you can use email to generate customer reviews, and then include user generated content (based on reviews) within your email to achieve maximum engagement...

My own comment; instead of your choice of top 10 products, why not send out email with top 10 customer rated products..?

Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency

Marcus Appleton — Mon, 08 Mar 2010 12:33:24 +0000

Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency

Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc

Marcus Appleton — Fri, 05 Mar 2010 11:43:59 +0000

Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc

Email recipients are now looking more for messages that are like conversations, rather than marketing promo/sales pitches!

Marcus Appleton — Thu, 04 Mar 2010 12:00:47 +0000

Email recipients are now looking more for messages that are like conversations, rather than marketing promo/sales pitches!

Best practice email marketing segmentation (ecircle)

Wed, 03 Mar 2010 14:11:40 +0000

A brief and simple introduction to segmentation. Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results...