Jackie Ann: Ensure your email message is clear, obvious, simple to grasp - not rocket science, buy how many campaigns fail to achieve this?

Jackie Ann: Target tribal groups within your email list with tailored content to maximise social sharing...

Jackie Ann: People share content, so look at what motivates them? self interest, helping others, feeding the ego, wanting to feel part of a community...

Jackie Ann: Don't forget to include social media 'share this' links on your email campaign landing pages as well